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Matic has launched the Serene, its first new robot vacuum model since its 2023 debut. The company says it runs at 52 decibels on maximum suction; it costs $1,695, and existing owners can request a hardware upgrade in early 2027.
Matic has launched the Serene, a new robot vacuum rated by the company at 52 decibels on its highest suction setting. The model is available now for $1,695, $200 more than the original Matic, and the company says existing owners will be able to request a hardware upgrade in early 2027.
The Serene is Matic’s first new model since its 2023 debut. Its main stated change is a new hardware stack intended to reduce operating noise. Matic cofounder and president Mehul Nariyawala told The Verge that the machine is “exactly the same Matic” beyond that upgrade, and described the Serene as aimed at people “who are extremely noise sensitive.”
Matic says the Serene reaches 52 decibels at maximum suction, compared with 55 decibels for the original model. Nariyawala told The Verge that users will mostly hear the brush roll on both carpets and hard floors. The company compares the new model’s noise level to that of a running refrigerator.
The original Matic will remain on sale for $1,495. Existing customers can request an upgrade to Serene hardware in early 2027, with the price set at the difference between what they paid for their vacuum and the Serene’s $1,695 price. Because the original model’s price has changed over time, the upgrade could cost different amounts for different owners.
Quieter Cleaning at a Higher Price
The Serene’s pitch is that people may be able to run a robot vacuum while at home without turning it off because of the noise. Many competing robot vacuums offer quieter settings, but those modes typically reduce suction, according to The Verge’s report. Matic says its new model lowers noise while cleaning at maximum power, making the claimed improvement relevant to people who work from home, take calls, or are sensitive to household noise.
The price sets a clear trade-off: customers pay $200 more than the current original Matic price for the stated noise reduction. Existing owners face a separate calculation based on their original purchase price, which could make the upgrade substantially more expensive for early buyers. Whether the lower noise justifies that cost will depend on real-world performance and individual tolerance for vacuum noise.
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From Matic’s 2023 Debut
Matic entered the robot vacuum market in 2023 with a design and navigation approach that differs from the lidar-based disc-shaped machines common among brands such as iRobot, Roborock and Dreame. Nariyawala told The Verge that the company designed its product around what he called the “seven deadly sins of robot vacuums,” including noise, getting stuck and becoming trapped under furniture.
The original Matic was already rated by the company at 55 decibels on its highest setting. The Verge reports that many robot vacuums operate around 55 to 60 decibels in quiet mode, often with reduced suction, and are closer to 70 decibels at higher power. These figures provide a comparison, but they do not establish that every competing model performs at those levels.
Noise Claims Await Testing
The 52-decibel figure is Matic’s stated rating; the source report does not provide independent measurements or a full review of the Serene. It is not yet clear how its sound level varies across flooring types, rooms, cleaning conditions or operating duration, or whether the lower noise affects cleaning results.
The exact upgrade process and eligibility details for current owners have not been provided beyond the planned early 2027 timing and the price-difference formula. The final amount will depend on what each customer originally paid. The Verge’s reviewer said testing was planned, but no review findings were available in the report.
Reviews and Owner Upgrades
The Serene is available now for $1,695. The next major development for existing customers is the hardware upgrade option Matic says it will make available in early 2027. The company has not supplied further details on how owners will request or receive that upgrade.
The Verge said its reviewer planned to test the Serene and publish a full review. Independent measurements and cleaning tests could help establish whether the promised noise reduction holds up in everyday use and whether it offers enough benefit to justify the higher price.
Key Questions
How much does the Matic Serene cost?
The Serene is priced at $1,695 and is available now. That is $200 more than the original Matic’s current $1,495 price.
How quiet is the Serene?
Matic rates it at 52 decibels at maximum suction. The source report did not include independent noise measurements.
Can current Matic owners upgrade?
Matic says existing owners can request a Serene hardware upgrade in early 2027. The price is the difference between their original purchase price and $1,695.
Will the original Matic still be sold?
Yes. Matic plans to continue selling the original model for $1,495.
Has the Serene been independently reviewed?
The Verge’s report said testing was planned, but did not include review results. How the 52-decibel claim translates to everyday use remains to be established.
Source: rss
