Flatmad.com is your space‑smart living companion—built for people who want to live well with less square footage.

We’re proud to be part of the StrongMocha News Group. A team of editors, designers, and small‑space specialists from StrongMocha has moved here to build and grow this new site, bringing seasoned editorial craft and a reader‑first mindset to every guide we publish.

Our Mission

To inspire, inform, and empower urban renters and small‑space homeowners to make every square inch count—beautifully, comfortably, and practically.

Small homes demand smart ideas. We translate design principles and organizational strategies into step‑by‑step guidance you can actually use—whether you live in a studio, a one‑bedroom, or a snug family apartment.

What We Focus On

We cover compact living from every angle, with clear, practical advice:

  • Room‑by‑Room Playbooks – Kitchen, bathroom, bedroom, living room, and entryway strategies tailored to tight layouts.
  • Layout & Space Planning – Zoning a studio, furniture placement that flows, and renter‑friendly floor‑plan fixes.
  • Organization & Decluttering – Systems that stick, seasonal swaps, and storage solutions that don’t add visual clutter.
  • Decor & Style – Color, lighting, textiles, and wall treatments that open up small rooms and reflect your personality.
  • Renter‑Friendly DIYs – Damage‑light upgrades, removable materials, and projects that respect leases and deposits.
  • Smart Living for Small Spaces – Setup ideas for work‑from‑home, hobby corners, and tiny‑but‑mighty routines.
  • Lifestyle in Tight Quarters – Hosting, privacy, roommates, pets, and wellbeing when space is at a premium.
  • Balcony & Micro‑Outdoor – Privacy, seating, and greenery for compact outdoor nooks.

Our Story & Roots

Flatmad was created by experts from the StrongMocha News Group who wanted to dedicate their editorial energy to the realities of small‑space life. We’ve lived in city apartments, navigated awkward layouts, and learned how to turn constraints into creativity. That experience shapes our guides—practical, encouraging, and designed for real homes.

Editorial Principles

  • Useful over trendy — Ideas that work in everyday apartments, not just magazine shoots.
  • Clarity first — Step‑by‑step guidance, visuals when helpful, and plain‑English explanations.
  • Renter‑safe — Solutions that are reversible, respectful of leases, and mindful of budgets.
  • Inclusive design — Tips that flex across different needs, lifestyles, and accessibility considerations.
  • Safety & responsibility — We prioritize safe practices and call out when specialist help is advisable.

Who We Serve

Our content is written primarily for urban renters and small‑space homeowners in the U.S., but our principles work anywhere tight floor plans meet big ambitions. If you’re making a studio feel like a one‑bedroom—or simply trying to reclaim calm from clutter—you’re in the right place.

Join the Flatmad Community

Have a small‑space win, a question, or a story idea? We’d love to hear from you. Reach out through our Contact page and help us spotlight the smart, stylish ways people are living large in less space.